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Smoke Signals

In a special shoot – produced in partnership with Wella Professionals – Creative HEAD and colourist Robert Eaton explore the colour possibilities that are unlocked when you are empowered to embrace your grey hair.

“I’ve been grey for over four years now, and I’m in love with my hair. I used to colour my hair pretty consistently before, and one day I just decided to go back to my natural colour. I didn’t realise I had quite so much grey in my hair at the time, but I was tired of colouring it every two weeks to touch up the roots. It became an annoyance, sapped the pleasure from having my hair done and was a real chore.

“My natural colour used to be quite dark, almost black, so the lighter grey I have at the front became visible really quickly. That’s when I started experimenting with lighter shades and playing with some crazier, more vibrant colours. But then, every inch that grew out, I was just feeling more and more like: ‘Actually, yes! This is what I want!’ At the time, I thought that if I didn’t like it, I could always go back to covering it up… but I like to challenge myself and this felt like a big chance. A big, positive turning point.

“After a few months, I liked what I saw more and more. People on the street were looking, and I was thinking: ‘Okay, do they like it or do they hate it?’ But it doesn’t matter – they were looking anyway… And I like that!”

“I definitely feel more like myself now I’ve embraced my grey hair. And I can truly say that as I’ve tried almost every colour along the way – black, blonde, red, you name it! None of them felt right. This really does; it feels good.”

 

 

 

 

Panel of four images of grey-haired model on set for Wella Professionals True Grey cover shoot

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